1. ESTABLISHMENT HISTORY AND BRAND'S SIGNIFICANCE:
The International Company of Quadrille & Vera is a
joint-venture company specializing in trading high-class
women’s lingerie and indoor clothes established in April
2001 pursuant to Foreign Investment Law in Vietnam among
Japan’s Quadrille company, Sơn Kim company, and Hồng Vân
company.
The brand of Vera was declared in 1993 under the
ownership of Sơn Kim Company and was improved all the
time until it officially becomes the property of the
Quadrille & Vera International Company.
The main market of Vera is Vietnam, but Vera is also
co-operating in trading and widening distribution
channels in some ASEAN and Asian countries.
Presently, we are expediting trading cooperation and
advertising the brand of Vera in ASEAN countries,
Taiwan, Japan, and some in Europe and America.
Brand’s significance:
VERA: abbreviation of Vietnam Era, meaning “an
Age of Vietnam” in Vietnamese. Besides, VERA is also
the abbreviation of Veracious, which means
“(be) honest”, and “Spring” in Latino.
It is because of brand’s significance, the slogan of
Vera always takes women’s health and beauty as the first
priority: Honor
Women’s health & beauty
To honor the beauty:
expressed in sexy and attractive design.
To protect women’s health:
expressed in suitable garments, such as supporting busts
without hard tighten chest or breathing difficulty and
applying health-profit materials like aloe Vera, marine
algae, and soya fiber.
2.
BRAND'S VISION & MISSION:
- Contributing to honor women’s health & Beauty.
-
Delivering essential and basic factors to build the
image of a woman who is confident, active, responsible
contributing to the building of a modern and developed
society.
-
Taking product’s quality as the first priority in every
of our trading activities.
-
Developing team spirit in the large family of Vera.
-
Striving for positive contribution to the development of
a thriving, wealthy, and modern society.
-
Efficiently and responsibly re-investing and widening
Vera company.
-
Continuously improving and perfecting ourselves through
our operative activities.
3. COMMUNITY ACTIVITIES:
- 03/2001: Logo of Vera was modified, and brand’s
strategy was built in accordance with international
standard.
- 09/2002: for better and more professional services for
royal customers, the program of cards for royal
customers - Vera card – was built.
- 03/2004: executing the program of “Healthy and
Beautiful Women Festival” for the first time in Ho Chi
Minh City.
- 12/2004: co-operating with ACB bank and International
Visa organization to issue Vera Visa card for Vera’s
royal customers.
- 01/2005: executing strategy of widening distribution
system and establishing distributor systems in big
cities and provinces.
- 2005 -2006: expanding branches to Cần Thơ, Biên Hoà,
Vũng Tàu, Đà Nẵng, and Huế.
- 05/2005: confirming Vera as the leading brand in the
market of high-class lingerie in Vietnam with a store
chain luxuriously designed in modern and fashionable
style. The system of Vera stores with corporate
identities was voted one of the 10 outstanding Marketing
events in Vietnam in 2005.
- 06/2007: introducing the brand of Misaki and
concentrating on distribution for supermarket and
wholesale market system in Vietnam.
- 09/2007: celebrating the 5th year
anniversary of royal customer’s card program – “Forever
Love”.
4.
HUMAN RESOURCE
During 8 years of developing, the staff 30 in 2001 has
increased by 278 at present, including employees and
managers.
Besides, Vera always focus on human resource development
and talent attraction so as to build a professional and
long-lasting developed staff at the company.
Distribution system: more than 100 stores and agencies
throughout the country. Presently, Vera’s products are
presenting in most of cities and towns in Vietnam.
5. ACHIEVEMENTS:
-
7
successive years winning the title of ‘Vietnamese goods
with high-quality’.
-
In
the Top 5 in garment industry, voted by Sài gòn
Marketing magazine. -
The title of Viet’s Gold Star.
. . .
